Whether as a plugin with your internal design team or as an independent creative partner– here are ways we can collaborate:
Branding Challenges
Launching a new product:
Creating a standout visual identity and packaging that resonates with your target audience
Rebranding an existing product:
Refreshing outdated branding to better align with evolving market trends and customer expectations
Visual identity & distinctive brand assets:
Crafting logos, typography, color systems, and other key visual elements to build a recognizable and ownable brand
Brand design strategy:
Aligning creative direction with business goals to build a strong, future-proof brand
Brand guideline development:
Creating comprehensive brand guidelines to ensure consistency across all touchpoints
Brand world design:
Developing a rich visual and experiential identity that extends beyond packaging to all brand expressions
Packaging Strategy
Underperforming shelf presence:
Redesigning packaging to improve visibility, recognition, and consumer appeal. Bringing fresh ideas to packaging and branding to create a competitive edge with new product offerings
Inconsistent brand messaging:
Aligning packaging design with your brand’s personality, values, and positioning
Brand blocking & Color strategy:
Leveraging color to create emotional connections, improve shopability, and differentiate your brand
Product line extension:
Expanding existing product lines with cohesive yet distinct packaging that maintains brand equity
Portfolio Strategy & Optimization
Portfolio architecture design:
Structuring product lines strategically to maximize clarity and ease of navigation for consumers
Cohesive portfolio architecture:
Ensuring a seamless and intuitive design system across SKUs, sub-brands, and product tiers
Portfolio harmonization & unification:
Strengthening visual consistency across multiple products while allowing for differentiation where needed
Market expansion, adaptation & localization:
Entering new retail channels – Adapting packaging for retail environments, particularly brands that started from DTC
Strategic & Creative Support
Plug-in with fresh perspective:
Providing new ideas and creative solutions when internal teams are stuck, or need an extra hand to plug in as an extension of the team
Fractional advisor:
Acting as an embedded design and brand expert to provide ongoing strategic guidance without the need for a full-time hire
Not ready for a big design project but have questions?
Book a consultation below!
Think of this as 1hr. of design therapy– unload your concerns and let's brainstorm.
Pick the braintrust of a specialist who has been in the biz working with top tier agencies and Fortune 100 brands. We'll form a game plan.