Good & Gather (Target)
Creative Challenge
Target's new flagship grocery line, Good & Gather, seeks to democratize access to a curated selection of delicious and healthy food options. This innovative brand prioritizes affordability and accessibility, ensuring everyone can enjoy a taste-forward experience at home.
By choosing Good & Gather, you can confidently serve your family delicious meals without compromising on quality or design. Good & Gather invites you to embrace stress-free meal planning and explore a world of flavorful and affordable options.
Solution
The core challenge revolved around establishing a brand identity that prioritizes flavor above all else. Our vision was to seamlessly integrate the "Joy of Target" ethos into the grocery aisle, offering an elevated yet approachable food experience for families.
With this vision in mind, Good & Gather delivers a comprehensive portfolio exceeding 2,000 items across a variety of core categories, including essentials, children's options, organic selections, seasonal offerings, premium products, and plant-based choices. Every product within the Good & Gather line embodies a commitment to real ingredients and exceptional taste.
AdWeek, The Dieline, Fast, Company, Eater, Delish, Daily Meal, Business Insider, Today, NBC, USA Today
Featured
Brand Strategy
Packaging Design
Visual Identity
Portfolio Architecture
Private Label Design
In collaboration with Jones Knowles Ritchie
