K9Power
K9Power needed to reposition their supplements as the premium authority in canine health and wellness. The existing packaging didn’t fully convey either the scientific credibility of the formulations or the emotional bond between dogs and their owners.
The challenge was to strike a balance between expertise and approachability– making the product feel trusted, potent, and premium, while appealing to the love and care pet owners feel for their dogs.
Creative Challenge
Solution
The redesign introduced a unified packaging system that elevates the brand and enhances functionality.
A consistent visual architecture uses color-coding and hierarchy for quick product identification and effortless navigation across the line. Bold typography calls out the primary benefits, while a dedicated RTB panel highlights the superior potency of active ingredients, making K9Power’s value proposition immediately clear.
Premium finishes– matte pouches with metallic accents– communicate quality at first touch, and illustrations of healthy, vibrant dogs reinforce product efficacy while creating an emotional connection with pet owners.
Brand Strategy
Packaging Design
Visual Identity, Illustration
“Working with Anna over the past year has been an exceptional experience for me and the entire K9 Power team. Anna is not only a highly skilled packaging designer but also an absolute expert in the CPG industry. Her deep understanding of how to craft packaging that resonates with the right messaging and connects with the right audience is second to none.
What truly sets Anna apart is her collaborative and transparent approach. From day one, she made the process feel like a true partnership, educating me on the nuances of CPG packaging while maintaining a strategic focus on every detail. After hiring Anna, her approach was never a “see you in two months” kind of deal. Instead, we met weekly to review and refine the designs, giving careful consideration to every centimeter of the packaging. Her commitment to precision and strategy gave me confidence throughout the process and ensured we were creating something extraordinary.
K9 Power will be launching our brand-new packaging in Q1 of 2025, and we are beyond excited to see Anna’s incredible work come to life. I cannot recommend Anna enough for anyone seeking a talented, knowledgeable, and collaborative packaging designer who truly understands the CPG world.”
Jack Coughlin
Director of Sales and Marketing
