Delimex Packaging Refresh Redesign Portfolio Lineup

Delimex

Delimex is a delicious, fresh and authentic Mexican street food brand owned by Kraft Heinz that sought a redesign that helped breathe new life into their packaging. They needed a refresh that reflected their bold, delicious flavor to help them win on shelf against competitors.

Creative Challenge

The first step was taking a look at their visual identity– and seeing what we can leverage from their current equities and what we could redesign in order to modernize the packaging. A new logo was created that kept the spirit of the old– as not to alienate existing customers, but brings a fresh take to the brand.

Modern product photography was brought in to bring appetite appeal and a bright color palette was introduced to really highlight the flavorful Mexican heritage.​​​​​​​

Solution

Packaging Design

Visual Identity

Logo Design

Brand World Design

In collaboration with Jones Knowles Ritchie

Delimex Packaging Design Brand Redesign Key Visual
Delimex Logo Redesign Before and After
Delimex - Chicken and Cheese Taquitos Packaging Redesign
Delimex - Taquito break Illustration Brand Asset
Delimex - Instagram Visual Brand Redesign
Delimex - Magazine Visual
Delimex - Beef Taquitos
Delixmex - Chicken Taquitos

CREATIVE EXPLORE OUTTAKES:

We all know that before a final design arrives on shelf, we go through countless iterations. Here are a few design concepts from the cutting room floor!

Delimex Packaging Design Outtake - Beef Taquito (4)
Delimex Packaging Design- Beef Taquitos (5)
Delimex Packaging Design Outtake - Chicken Taquito (1)
Delimex Packaging Design Outtake - Beef Taquito (1)
Delimex Packaging Design- Beef Taquitos (3)
Delimex Packaging Design Outtake - Beef Taquito (2)
Delimex Packaging Design Outtake - Beef Taquitos (7)
Delimex Packaging Design Outtake - Beef Taquitos (6)
Delimex Packaging Design Brand Design Banner (3)
Delimex Packaging Design- Banner (1)
Delimex Packaging Design Brand Design Banner (2)
Delimex - Logo Design Explore Refresh (1)
Delimex - Logo Design Explore Refresh (3)
Delimex - Logo Design Explore Refresh (2)
Delimex - Logo Design Explore Refresh (4)

OTHER WORK