Delimex
Delimex is a delicious, fresh and authentic Mexican street food brand owned by Kraft Heinz that sought a redesign that helped breathe new life into their packaging. They needed a refresh that reflected their bold, delicious flavor to help them win on shelf against competitors.
Creative Challenge
The first step was taking a look at their visual identity– and seeing what we can leverage from their current equities and what we could redesign in order to modernize the packaging. A new logo was created that kept the spirit of the old– as not to alienate existing customers, but brings a fresh take to the brand.
Modern product photography was brought in to bring appetite appeal and a bright color palette was introduced to really highlight the flavorful Mexican heritage.
Solution
Packaging Design
Visual Identity
Logo Design
Brand World Design
In collaboration with Jones Knowles Ritchie
CREATIVE EXPLORE OUTTAKES:
We all know that before a final design arrives on shelf, we go through countless iterations. Here are a few design concepts from the cutting room floor!
