Twenty years helping consumer brands evolve through growth.
From Fortune 100 icons to high-growth challengers, I’ve spent two decades helping brands navigate the moments where growth creates new complexity: modernizing legacy brands, expanding portfolios, launching innovation, and preparing for bigger retail opportunities.
After working inside the world’s leading CPG organizations, I saw the same pattern repeatedly: brands rarely struggle because they lack creativity. They struggle when growth introduces complexity. More products, more channels, more stakeholders, and more pressure to stay distinctive.
Auros was built to help companies navigate those inflection points with a senior-led approach that connects strategy, design, and shopper understanding. By staying close to the decisions that shape a brand, I help teams create clarity, strengthen portfolios, and build brands that are recognizable today and ready to scale tomorrow.
ANNA ISON
Founder & Principal at Auros Design
CPG Packaging & Brand Design
Juror, 105th Annual ADC Awards | Art Directors Club
Built for brands navigating growth, complexity, and change
Auros Design partners with CPG teams facing critical portfolio, packaging, and brand decisions: from innovation launches and portfolio expansion to brand modernization.
The kinds of problems being solved:
Innovation is outpacing the existing system
The portfolio has become difficult to navigate
A legacy brand needs to evolve without losing equity
Retail competition has increased and differentiation is eroding
New categories stretching existing equity
Brands helped
Experience across the full CPG landscape. With deep expertise in food and transferable insights across health, home, and personal care.
Working across categories builds pattern recognition: understanding how people shop, what drives choice, and how design can move brands in every aisle.
Proudly woman and minority-owned.
Auros Design is part of less than .1% of creative firms in the industry that are led by a woman of color.
I built my career designing high-impact branding and packaging across every corner of big CPG. Everything from global icons to household staples. That experience gives me a deep understanding of scale, shelf impact, and the systems that build long-term brand equity.
I partner with ambitious brands to develop design that’s strategically grounded, culturally sharp, and built to move like a category leader.
Let’s shape the future of CPG together.
Not ready for a full restage, but need a senior braintrust?
A strategic intervention for brands at a crossroads. This is a dedicated 60 minute deep dive to audit your brand architecture and shelf strategy through the lens of twenty years of pattern recognition.
This session provides an objective, senior-level assessment of your retail navigation and scalability. The goal is to identify conversion gaps before a a major retail launch, portfolio expansion, innovation pipeline review or brand modernization initiative.
You walk away with immediate strategic clarity and a professional gut check on the moves that will actually drive business growth.
Recognition
ADC 105th Annual Awards Juror
Recognizing excellence in packaging design and creative craft