Elite agency rigor, delivered through a direct, principal-led partnership.
My work spans twenty years of shaping some of the world's most iconic brands within Fortune 100 companies. That experience across various sectors of CPG provides a deep understanding of how brands evolve, scale, and stay distinctive on shelf.
The work I take on is always a select few. This ensures the creative is always personally crafted with focused attention and senior-level rigor. For larger scopes, I also collaborate with a curated network of specialists tailored specifically for your project.
This model is built on exactly the expertise you need and nothing you don't. By staying hands-on with both strategy and design, this direct partnership provides speed, creativity, and fresh thinking for global giants and emerging challengers alike.
ANNA ISON
Founder & Principal at Auros Design
CPG Packaging & Brand Design
Juror, 105th Annual ADC Awards | Art Directors Club
Brands helped
Experience across the full CPG landscape. With deep expertise in food and transferable insights across health, home, and personal care.
Working across categories builds pattern recognition: understanding how people shop, what drives choice, and how design can move brands in every aisle.
Proudly woman and minority-owned.
Auros Design is part of less than .1% of creative firms in the industry that are led by a woman of color.
I built my career designing high-impact branding and packaging across every corner of big CPG. Everything from global icons to household staples. That experience gives me a deep understanding of scale, shelf impact, and the systems that build long-term brand equity.
I partner with ambitious brands to develop design that’s strategically grounded, culturally sharp, and built to move like a category leader.
Let’s shape the future of CPG together.
Not ready for a full restage, but need a senior braintrust?
A high-impact strategic intervention for brands at a crossroads. This is a dedicated 60-minute deep dive to audit your brand architecture and shelf strategy through the lens of twenty years of pattern recognition.
This session provides an objective, senior-level assessment of your retail navigation and scalability. The goal is to identify conversion gaps and pressure-test your current hierarchy before a high-stakes launch, retail pitch, or capital event.
You walk away with immediate strategic clarity and a professional gut check on the moves that will actually drive business growth.
Recognition
ADC 105th Annual Awards Juror
Recognizing excellence in packaging design and creative craft