Big creative agency experience,
done different.
20 years shaping global brands at NYC's elite agencies.
Now gone independent to offer something different.
My work spans some of the world's most iconic brands within Fortune 100 companies, across various sectors of CPG. That experience gives me a rare understanding of how brands evolve, scale, and stay distinctive on shelf.
The work I take on is always a select few, so that the creative is always top notch and personally crafted with focused attention. If needed, I also work with a curated network of specialists that we can tailor for your project.
Why this model? You get elite talent. Exactly the expertise you need; nothing you don't.
Unlike traditional agencies, you get a CPG veteran who remains hands-on with both strategy and design. This direct partnership gives us speed, creativity and fresh thinking– for both Fortune 100 giants and emerging challengers alike.
Brands helped
Experience across the full CPG landscape. With deep expertise in food and transferable insights across health, home, and personal care.
Working across categories builds pattern recognition: understanding how people shop, what drives choice, and how design can move brands in every aisle.
Proudly woman and minority-owned.
Auros Design is part of less than .1% of creative firms in the industry that are led by a woman of color.
I built my career designing high-impact branding and packaging across every corner of big CPG. Everything from global icons to household staples. That experience gives me a deep understanding of scale, shelf impact, and the systems that build long-term brand equity.
I apply that same thinking to the next generation of brands that are redefining our shelves and reshaping the cultural fabric of the industry. As a Chinese American and native Brooklynite, I’m particularly driven to help cultural food brands express heritage with authenticity in a way that reflects the diversity of our collective culture.
I partner with ambitious brands (from global icons to emerging challengers) to develop design that’s strategically grounded, culturally sharp, and built to move like a category leader.
If you’re ready to shape the future of CPG together, let’s start a conversation.
Recognition
ADC 105th Annual Awards Juror
Recognizing excellence in packaging design and creative craft
