Dunkin' Cold Foam
The key challenge in designing packaging for Dunkin' Cold Foam Creamer was creating a visual solution that would instantly communicate the unique cold foam experience while maintaining strong brand recognition in the competitive retail space. The design needed to evoke the light, airy texture of cold foam and differentiate this premium offering from standard creamers, all while ensuring the iconic Dunkin' brand identity remained front and center.
Creative Challenge
Solution
The design solution leverages dynamic visual elements that capture the essence of cold foam's texture through subtle gradient effects and airy, dimensional illustrations. The result is a design that stands out on shelf, clearly communicates the unique product benefit, and creates an immediate association with the beloved coffee shop experience!
Packaging Design
Product Line Extension
In collaboration with Danone
Creative Explore Outtakes:
Some additional design options from the exploration.
