Kraft x NotCo
Kraft Heinz melds its extensive industry knowledge and iconic brand portfolio with NotCo’s technologies in order to develop a plant-based cheese offering! So question is– how do we design packaging that entices the average consumer to try this new innovation, while also make it appealing to vegans?
Creative Challenge
We led with the iconic heritage & trust behind Kraft cheese and introduced the NotCo brand takeover on the right side of the pack. This helped with navigation and created clean brand blocking– making it clear that while this was a new offering, this product also has the backing of Kraft.
Solution
Packaging Design
Branded Collab
In collaboration with Jones Knowles Ritchie
CREATIVE EXPLORE OUTTAKES:
We all know that before a final design arrives on shelf, we go through countless iterations. Here are a few design concepts from the cutting room floor!
