I’ve had the pleasure of working with Anna on a few different packaging projects over the last couple months. She is a true expert in the CPG space, has a keen sense of understanding how to deliver on the information hierarchy while providing a range of impactful design concepts. Best of all, she is easy to work with, provide feedback to and help with quick turnarounds. Any brand would be lucky to work with her!
Kristina MacIntosh
SVP of Marketing, Magic Spoon
Anna is a fantastic designer. But just saying she's a designer doesn't do her justice. She's much more than just a designer, she's a brand strategist as well. When you combine brand strategy and design, you get something magical for your brand. In CPG, design is so critical and I knew I needed someone great. I reviewed a lot of design proposals and Anna's stood out to me. Frankly, she over delivered relative to my expectations and I couldn't be happier with how my brand has come to life. Couldn't recommend her enough!
Jon Katz
Founder, Amia
It was a genuine privilege to collaborate with Anna Ison, an exceptional package designer whose expertise and creativity were instrumental in launching our first U.S. manufactured product for 2foods, our "Gâteau Chocolate." Anna's approach from the outset was nothing short of awesome; she not only grasped our concept but elevated it with her innovative design ideas and meticulous attention to detail.
Throughout the process, from initial concepts to final adjustments, Anna proved to be the quintessential partner. Her ability to seamlessly integrate feedback and push the boundaries of design ensured that our packaging was not only visually stunning but also strategically positioned to capture attention on the shelves. The result? A product package that has not only exceeded our expectations but has also garnered unsolicited praise from retailers and industry peers alike.
What sets Anna apart is not just her undeniable talent in design but her collaborative spirit and flexibility. Working with her was effortless, thanks to her professionalism, accommodating nature, and commitment to excellence. Anna's contribution was pivotal in achieving a package that truly stands out in the market, driving positive feedback and enhancing our brand's visibility.
I recommend Anna to any team seeking a package designer who brings both creativity and strategic insight to the table. Her work speaks volumes, and her impact on our project has been invaluable.
Anna is, without a doubt, a remarkable designer and a joy to work with.
Brendan Cravitz
CMO, 2foods
Anna was instrumental in making Reprise Health’s packaging retail-ready. She goes beyond just design—she studies competitive shelf sets to ensure products stand out in a crowded market. Her keen eye for detail and deep understanding of consumer behavior helped us create packaging that is both visually striking and highly functional. From branding to structural considerations, Anna covered every aspect needed for retail success. She transformed our vision into a design that not only looks great but also communicates our brand story effectively. If you need a designer who blends creativity with strategic thinking, Anna is the one to work with.
Kai Lim
Founder, Reprise Health
Working with Anna over the past year has been an exceptional experience for me and the entire K9 Power team. Anna is not only a highly skilled packaging designer but also an absolute expert in the CPG industry. Her deep understanding of how to craft packaging that resonates with the right messaging and connects with the right audience is second to none.
What truly sets Anna apart is her collaborative and transparent approach. From day one, she made the process feel like a true partnership, educating me on the nuances of CPG packaging while maintaining a strategic focus on every detail. After hiring Anna, her approach was never a “see you in two months” kind of deal. Instead, we met weekly to review and refine the designs, giving careful consideration to every centimeter of the packaging. Her commitment to precision and strategy gave me confidence throughout the process and ensured we were creating something extraordinary.
K9 Power will be launching our brand-new packaging in Q1 of 2025, and we are beyond excited to see Anna’s incredible work come to life. I cannot recommend Anna enough for anyone seeking a talented, knowledgeable, and collaborative packaging designer who truly understands the CPG world.
Jack Coughlin
COO, K9 Power
I had the opportunity to work with Anna when creating a campaign look book as a thank you gift for key team members. Throughout the process, Anna was very professional and timely, managing key milestones effectively. She also pushed for the highest quality product, both in providing her own creative recommendations as well as working with the printer to utilize high quality materials. We were all very happy with the output, and would work with Anna again in the future!
Erica Rhodin
Sr. Brand Manager, Danone
Our experience with Anna started with a personal recommendation from someone we trust. From the very first chat, it was clear she was all in for our project, listening with genuine enthusiasm. Anna quickly became more than a just a brand design consultant—she felt like a true member of our team, sharing our excitement and dreams every step of the way.
When we decided to rebrand, we knew we needed someone who could dig deep into who we were and where we wanted to go. Anna did just that. She spent countless hours with us, asking thoughtful questions that made us see our brand in a whole new light. From a perfect logo to fonts, copy, and every little detail, she transformed our ideas into a design that not only looked amazing but also felt true to us.
What really sets Anna apart is her passion and her knack for making people feel heard and inspired. Every meeting left us more excited about the possibilities. If you’re looking for someone who brings heart, creativity, and a fresh perspective to your brand, we can’t recommend Anna enough.
Bottom line: She’s not just talented—she’s a revolutionary in her field and an absolute no-brainer when it comes to brand design.
Thank you for EVERYTHING Anna!
Dan W.
Chief Finance & Operations Office, Stimara
I've probably worked with Anna at 10 or more different places in all kinds of different roles and situations and the one thing that's consistent about all of those times is how great she is all around and she always delivers unique and thoughtful solutions. The kind of person you want to work with if there was a prototype. Fun, friendly, smart, kind and just really good at everything she does. No matter the atmosphere, no matter the managers, she always does outstanding work. I dare you to find anyone in the NYC branding world that would tell you anything different. If you're lucky enough to get to work with her you will be better for it. I don't know if I could give a higher recommendation for anyone. Always my pleasure collaborating with her.
Jason Lombardo
Founder, The Pot Stirrer
Anna is an outstanding designer with a wealth of experience under her belt with a proven track record of delivering high quality work. She is capable of managing multiple projects simultaneously, is responsive to feedback and is capable of quickly pivoting to accommodate a change in scope or direction. Highly recommend.
Lee Nelson
Head of Marketing, Insignia International
Anna provided our brand with highly valuable brand strategy consulting and packaging design guidance that reflect her extensive knowledge and background in the space. She brings a collaborative, patient and positive approach and I look forward to the opportunity to work with her again!
Michael Gu
Co-Founder, WILD MANNERED
Anna is truly the BEST design expert in the CPG industry. I’m redesigning one of my products for a major retail launch. Everyone told me it looked good, but something still didn’t feel right, and I couldn’t figure out why. After my design audit with Anna, she immediately pointed out a few design hierarchy issues and suggested two alternative layouts for my packaging. She was straight to the point, totally understood consumer psychology, and her suggestions made perfect sense. Now I know exactly what was wrong with the previous design and how to fix it. I highly recommend working with Anna if you want your product to stand out on the retail shelf or simply want expert advice on your branding or packaging. 👍👍👍
Jia Liao
Founder, Hotpot Queen
Anna is a highly talented and exceptional design professional. Having had the pleasure of working closely with Anna, I can confidently say that she possesses a remarkable set of skills and qualities that make her a standout in her field.
Anna's ability to generate out-of-the-box ideas is truly impressive. Her creative thinking and innovative approach to design consistently breathe new life into projects, bringing fresh perspectives and solutions to the table. I have witnessed firsthand how her ideas have transformed mundane concepts into captivating and engaging designs.
Equally noteworthy are Anna's excellent execution skills. Once she conceptualizes an idea, she displays exceptional attention to detail and a relentless commitment to achieving excellence. Her work is characterized by meticulous precision, ensuring that every element is thoughtfully crafted and seamlessly integrated. The end results consistently surpass expectations and leave a lasting impression.
Anna's efficiency in delivering her work is commendable. She consistently meets or exceeds project deadlines without compromising the quality of her work. Her ability to manage time effectively and work under pressure is a testament to her professionalism and dedication. With Anna on board, projects are completed smoothly and efficiently, saving valuable time and resources.
Beyond her professional expertise, Anna's charming personality makes her an absolute pleasure to work with. Her positive attitude, excellent communication skills, and ability to collaborate effectively foster a supportive and productive work environment. She effortlessly builds strong relationships with colleagues and clients, ensuring that everyone involved feels valued and heard.
Despite her outstanding abilities and contributions, Anna remains remarkably modest and understated. Her humility is a testament to her character and dedication to her craft. I firmly believe that Anna's talent and potential deserve greater recognition and opportunities for growth.
In conclusion, I cannot recommend Anna highly enough. Her talent, creativity, execution skills, efficient delivery, and charming personality make her an invaluable asset to any design team. I have no doubt that she will continue to excel in her future endeavors and leave a lasting positive impact wherever she goes.
Stella Chen
Visual Merchandiser, Lancôme at L’oréal Luxe
Anna and I originally connected through LinkedIn, and have since become kindred spirits in the CPG design world. I have had a chance to work with Anna as a freelancer on several projects, and she always brings a unique point of view and as well as very creative concepts. She also has a fantastic, positive, and friendly spirit, which makes her super easy to communicate and work with. I look forward to more projects with her in the future.
Monika Cascone
Packaging Director, Grove Co
Launching groundbreaking new products demand innovative packaging design that resonate with established brand identity and also reflect product's unique positioning.
Anna’s expertise in branding and design proved invaluable when we have used her services. Throughout the creative process, Anna consistently impressed us with exceptional communication skills, a commitment to a high level of craft, and a collaborative approach that ensured the design aligned seamlessly with our overall marketing strategy. She understood our brand from the get-go and was able to work with our team in a way that a large agency can’t. Anna is a strategic designer, extremely talented and someone that I trust when it comes to helping brands. This is the sort of design partnership that everyone needs!
C. Vivek Lal, MD, FAAP
Founder, ResBiotic
I had the opportunity to work with Anna as a first-time founder developing a new brand, and her contribution was both impactful and highly professional. She brings deep experience in brand design, paired with strong intuition and a clear, thoughtful approach to the creative process.
Throughout the project, Anna was consistently focused, organized, and responsive. She asked insightful questions early on to help clarify the direction of the brand and translated those conversations into design decisions that felt aligned and intentional. I particularly appreciated her ability to balance high-level visual identity work with practical details—she was equally comfortable shaping the overall brand aesthetic as she was refining packaging design elements to ensure consistency and appeal.
Although I came in with limited branding experience, Anna was a steady guide throughout. She explained the rationale behind her recommendations clearly and gave me the tools and frameworks I needed to make informed decisions. Her process was structured but flexible, and she was open to iteration when needed without losing momentum.
On a practical level, she delivered high-quality work on time and was a reliable partner at every step. On a personal level, she was a pleasure to collaborate with—bringing energy, clarity, and a calm confidence that helped keep the project moving forward smoothly.
In short, Anna helped transform early, abstract ideas into a cohesive brand identity that reflects the vision of the company. I’d recommend her to any founder or team looking for a designer who is not only talented but also highly collaborative and grounded in both the creative and strategic aspects of branding.
Daniel Lundberg
CEO & Co-Founder, T33
I was introduced to Anna by a client. She had an idea to design a book for her client. Anna's conversation with me about her vision was very clear and that is when our collaboration began.
Anna partners with smaller companies and startups that could use her expertise for branding and packaging. And she really knows her business!!
I can only let you know my experience working with her. Anna is pinpointed and a direct link to a positive end result. I would collaborate with her on any production.
David Drucker
Founder & CEO, highresolution printing and packaging
I highly recommend Anna as a designer. Her ability to thrive under tight deadlines is impressive, and she consistently delivers top-notch work. Collaborating with her during the pre-production process of my project has been a seamless and creative experience. I would definitely hire her again!
Stephanie Vanessa M.
Founder & CEO, Do What You Love Productions
Anna and I worked on several high-profile packaging projects together while at JKR and I'm thrilled to write a strong recommendation for her. Her design skills consistently pushed boundaries and led to exceptional outcomes for each of our projects. Anyone that's worked with Anna could tell you her meticulous craftsmanship and unparalleled attention to detail sets her work apart. Her ability to craft details to the highest degree, while working so efficiently always impressed me and my teammates.
Beyond her exceptional design skills, Anna's friendly personality and collaborative nature made her a huge asset to the team. I had the great privilege to learn from Anna, and she always made time to share ways I could improve my craft and technical skills. She was incredibly organized and because of that our projects ran smoothly and efficiently even under tight deadlines. Anna's dedication to well-crafted design and her ability to consistently deliver outstanding work would make her a valuable asset to any team or project!
Olivia Kane
Freelance Graphic Designer
