2foods
2foods’ Gâteau Chocolate is a plant-based dessert that delivers a rich, melt-in-your-mouth chocolate experience. The brand needed packaging that could stand out in the freezer section, feel premium, and reflect the bold, energetic spirit of 2foods’ Tokyo-inspired culinary innovation.
The challenge was to translate indulgence, flavor, and brand personality into a shelf-ready design that would capture attention, communicate quality, and elevate the category perception for plant-based desserts.
Creative Challenge
Solution
We designed a packaging system that celebrates both flavor and attitude. Brightly saturated colors bring energy and highlight the product’s indulgent chocolate character, while bold typography gives the unique product name center stage and creates a confident, modern statement.
Premium finishes– including soft-touch printing and a glossy spot varnish over the cake photography– bring the texture, richness, and decadence of the Gâteau Chocolate to life. The result is packaging that feels unexpectedly premium, playful, and craveable, capturing the essence of 2foods’ bold culinary approach.
Packaging Design
Brand Design
BEHIND THE SCENES
Before we get to the perfectly finished printed product, there's a creative journey.
From creative development, to iterations to color specs and print proofing- we are in for the ride together!
Thrilled to see how everything turned out and to have been part of this journey to help launch 2foods in the US.
The brand had an EPIC booth at Expo West and everything came to life so beautifully! Excited to see the product in stores and to hear the positive feedback from customers! This cake is melt in your mouth goodness!
“It was a genuine privilege to collaborate with Anna Ison, an exceptional package designer whose expertise and creativity were instrumental in launching our first U.S. manufactured product for 2foods, our "Gâteau Chocolate." Anna's approach from the outset was nothing short of awesome; she not only grasped our concept but elevated it with her innovative design ideas and meticulous attention to detail.
Throughout the process, from initial concepts to final adjustments, Anna proved to be the quintessential partner. Her ability to seamlessly integrate feedback and push the boundaries of design ensured that our packaging was not only visually stunning but also strategically positioned to capture attention on the shelves. The result? A product package that has not only exceeded our expectations but has also garnered unsolicited praise from retailers and industry peers alike.
What sets Anna apart is not just her undeniable talent in design but her collaborative spirit and flexibility. Working with her was effortless, thanks to her professionalism, accommodating nature, and commitment to excellence. Anna's contribution was pivotal in achieving a package that truly stands out in the market, driving positive feedback and enhancing our brand's visibility.
I recommend Anna to any team seeking a package designer who brings both creativity and strategic insight to the table. Her work speaks volumes, and her impact on our project has been invaluable.
Anna is, without a doubt, a remarkable designer and a joy to work with.”
Brendan Cravitz
CMO, 2foods
