Magnolia Bakery
The iconic Magnolia Bakery was redesigned and now has a fresh kit of parts to play with. As they revamp their bakery locations, they are now also launching their products into retail stores. They needed a way to translate their new brand identity to a new product.
Creative Challenge
Solution
Magnolia Bakery's cookie design keeps things classic and charming. The packaging features a clean white background with the iconic Magnolia Bakery logo prominently displayed. Bold, appetizing photos showcase the variety of flavors. By leveraging the illustration style from the Magnolia brand world, we evoke a sense of playful tradition that aligns perfectly with Magnolia Bakery's established brand identity.
Packaging Design Explore
In collaboration with Jones Knowles Ritchie
This design leverages whimsical illustrations that feature a playful hand holding a magical stack of Shorties. The logo and product names live on baroque inspired frames that remind us of door signs hanging on classic bakery doors. We see the iconic striped teal wallpaper featured in the background, that teleports us into the Magnolia Bakery space. We are instantly brought into the brand world.
This design option is inspired by the Magnolia Bakery windows. The logo is featured proudly on the scalloped awning and the Shorties are featured on top of a beautifully illustrated cake stand.
What better way to really showcase the product– but by heroing it centrally on top of a white scalloped frame. It immediately reminds us of doilies and cake stands– bringing us straight into the Magnolia Bakery brand world.
Creative Explore Outtakes:
Some additional design options from the exploration.
