Who else gets a buzz of delight when Halloween candy starts hitting the shelves?

Having a kid has completely changed Halloween for me

It's a magical time, not just for them but for the entire neighborhood

Suddenly, everyone is out and about

The brownstones go all out with fog machines-

the picturesque tree lined streets by day

turn into the best spooky spectacles by night

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Love the sense of community and connection it brings out

Spotted these treats and it’s giving me ALL the festive feels

It’s more than candy- it’s storytelling

it's a cast of characters ready for a Halloween bash

From the googly eyed mummy to the grinning cat,

Each bag triggers those childhood memories of trick-or-treating fun

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Packaging design at its best, creates an instant emotional connection

They're not just selling gummy eyeballs

They’re selling the experience of Halloween, tapping into our inner child

Great use of the window to show the product

AND incorporate with the character’s mouth

Makes the design interactive and playful!

What do you think?

PS What’s your fave Halloween treat?

Favorite Day Target Private Label Halloween Packaging Design Skeleton
Favorite Day Target Private Label Halloween Packaging Design Mummy
Favorite Day Target Private Label Halloween Packaging Design Frankenstein
Favorite Day Target Private Label Halloween Packaging Design
Favorite Day Target Private Label Halloween Packaging Design Cat Frankenstein
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We promised real life learning examples on packaging

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It's back to school this week for kids- and perfect timing for this S'well x Crayola collab!