Our brains are built for shortcuts

In a crowded grocery, we scan for patterns to save mental energy

Most packaging in a category look similar

But what if you break the pattern?

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Was scanning the cheese section

Most were blocks or wedges

Then there's Supreme

Its packaging isn't just a unique navy

its shape and soft wrapping are the real disruptors

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🧀 Differentiate with shape:
The curved form stands out from the sharp corners of the other cheeses

🧀 Leverage touch:
The way a package feels matters. A unique texture or material can create a sensory experience

🧀 Elevate the experience:
A tactile package signals a premium product. It tells a story before the consumer even sees what's inside

Don't just compete on the shelf

Disrupt it

What do you think?