There's a silent saboteur on every retail shelf. Is it costing you sales?

It’s the shelf lip!

That little raised edge on retail shelves is a necessary evil

It keeps product from falling off

but can also mean crucial parts of your packaging-

like flavor or key benefits

could be totally covered at the point of purchase

---

Topline thoughts:

👉 Own the upper real estate:

Prioritize your most crucial messaging here
brand name, core benefits, and differentiators

👉 Elevate key visuals:

Beyond just text, don’t forget about imagery-
the product itself, a hero ingredient, or a unique graphic

👉 Retailer specifics:

Shelf lips vary! Some are clear, but some- not so forgiving

Research your target retailers' shelving to understand their specific challenges

---

Don't let a shelf lip steal your visibility

Smart design ➡️ sell better

---

What do you think?