Classical vs punk rock?

Having spent the majority of my career designing for big CPG

I’d say I’ve got a classical training in branding

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You’d think doing the same thing for 20 yrs would be boring

But I find myself still learning-

Looking at how emerging brands swing the pendulum the other way

Breaking rules and making it work

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If traditional branding is like classical music

Then the movement towards anti-branding is like punk rock

Irreverently flipping the script on what you can do with a brand

And thus, better connecting with a cynical audience

By rejecting traditional marketing norms

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Classical branding….is timeless

There's brand guidelines you follow and you stick to it!

Maybe a bit ho hum- but stands the test of time

ANTI-BRANDING?...

It's is subversive, sensational- pushes ALL the buttons

Multiple logos? Different colors each time?

It's a chaotic energy- but people are loving it

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Are you team classic or team punk rock when it comes to design ethos?