How accurately can you draw a logo from memory?

🧠Our brains are amazing, but they can be fuzzy when it comes to brand recall

Why?

Our brains break down images into elements like color, shape, and words

These elements are then stored in different parts of the brain

When we try to recall a logo, we're essentially piecing together a puzzle

Our memory isn't perfect

Over time, details can fade, and our brains may fill in the gaps that might not be true

This is why we can confuse logos or misremember details

—-

Want a logo that sticks?

🧠 Understanding the psychology of memory is key

✅ Color
Color is powerful. They evoke emotions and can enhance brand recall (talked a little about that on my last post as well!ww)

✅ Shape
Simple, iconic shapes are easier to remember. Think of the Nike swoosh or the McDonald's arches

✅ Typography
The font you choose can impact readability and memorability. Script is hard to read, for example

—-

The brands we interact with everyday and have known for years can be hazy in our brains

Imagine how much harder a non legacy brand has to work

🙃 Which logo did you struggle most to remember?!