Anyone can pay for eye level. But being smart can make even the lowest shelf a WIN!
The real challenge for packaging isn't just creating a great looking design
It’s also making sure it stands out from every angle-
and the bottom shelf is the ultimate test!
It can be hard to see from top down, with shelves casting shadows
and the angle can make products hard to see without having to bend down
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I recently saw a clever solution from Soley
a shelf tray that angles the product back
It seems so simple but clever
It makes sure the PDP is visible,
even from a standing position of the shopper looking down
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This isn’t just good design (sure, that bright orange brand block helps a lot!)
🤑 It’s also smart business
🌟 The tray solves the visibility problem
🌟 It turns the bottom shelf into leveraged real estate
🌟 Improves brand awareness- what can't be seen cant be purchased!
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Sometimes, the best ideas aren't flashy-
They're the ones that solve a common problem
in a way that feels obvious once you see it!
What do you think?
