Ever struggle to remember the brand of a product you see everyday?

I have a tube of Aquaphor that I see daily when I open up my vanity mirror

I ran out and went to buy a new tube

But ended up second guessing at shelf-

Was it Aquaphor or actually Eucerin?

They looked pretty much the same…

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As someone who designs brands,

you’d think I have a keener memory for brand recall

But my brain is like any other consumer brain-

Bombarded with choices and trying to quickly scan the shelf for what they need

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Our brains process color and shape first

Then read the words-

That means there’s a need for packaging design that is distinct

and “sticky” enough to make a lasting impression in our busy brains

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Why? Because:

This will help consumers quickly identify and recall your brand-

Leading to increased loyalty and chance for repeat purchase

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Have you ever mistaken one brand for another?

Especially if they have a similar product?!