Beauty meets groceries?!

Beauty meets groceries?!

Was in Sephora doing a design audit

And stumbled on this beauty mashup-

Benefit Cosmetics has a product line packaged like pantry staples

A surprising merging of two worlds!

The design is a playful nod to everyday kitchen items, with each product resembling a familiar food container

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It’s an unexpected approach that instantly grabs attention

In a sea of beauty bottles and tubes that all look the same

This somehow worked because of the element of surprise

And makes for great unboxings for social!

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Packaging design plays a crucial role in attracting consumers and driving purchase

Beauty and food move in different ways-

but there are fundamental overlaps when it comes to design levers

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Color:
Color psychology is imporant for evoking emotions and associations

Typography:
Font selection can convey brand personality and signal premiumness

Materials:
Can influence the perceived quality, luxury, and sustainability of a product

Structure & Shape:
Impacts functionality, shelf appeal, and brand recognition

Tactile Experience:
The feel and texture of packaging can enhance the brand experience

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I’m not a big makeup girlie but these would make great gifts!

“The Gorgeous Grocer” comes in a grocery basket and opens up into a delightfully indulgent advent calendar of products

What’s your fave out of these?!