Let's talk butts... packaging butts, that is!

It's a quirk of retail merchandising–

When the "butt" of your packaging becomes the unexpected hero

Usually due to:

-      shelf orientation
-      limited space
-      how retailers optimize product visibility

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Examples that come to mind- and how to design for it

are categories like beverage and bread

✅ Keep shelf flexibility in mind

Think about how packaging looks from all angles

Is there a clear visual hierarchy, even from the sides?

✅ Strategic placement of key information

While the main selling points should be on the intended front,

make sure secondary panels still communicate key info

✅ Brand consistency is key

Regardless of which panel faces forward,

ensure branding is consistent on all sides for instant recognition

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Understanding the different contexts of retail shelving

can be a strategic branding opportunity

to making sure packaging is impactful from every angle

What do you think...

Seen any great butts lately?