A neon approach to oral care?
Squinting at any oral care shelf, you'd quickly see
that the oral care category is full of cool blues and clinical whites
It makes sense- as these colors signal clean and fresh
They're soothing yet connote efficacy
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But how to stand out?
Go neon!
It's bold, energetic, and impossible to ignore
They vibrate off the shelf, catching the eye and demanding attention
Nice job, Grin Oral Care!
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It's a fine balance between disrupting vs. jarring though-
Some things to consider:
🧡 Balance with a neutral color:
Neon can be intense- avoid overwhelming the consumer
💙 Consider the target audience:
Neon is only going to resonate with a certain consumer- make sure it makes sense for your brand
💚 Experiment with texture:
Combining neon colors with metallic finishes, can add depth and dimension
The shine of the silver foil juxtaposes really nicely with the matte of the neon!
🩷 Clean type:
Bold, sans-serif fonts can complement the energy of neon colors
Go simple here in order to reduce visual noise
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What do you think?
Where is your eye going to on the shelf set?
Does the neon work here?
