In a crowded grocery, we scan for patterns to save mental energy
Most packaging in a category look similar
But what if you break the pattern?
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Was scanning the cheese section
Most were blocks or wedges
Then there's Supreme
Its packaging isn't just a unique navy
its shape and soft wrapping are the real disruptors
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🧀 Differentiate with shape:
The curved form stands out from the sharp corners of the other cheeses
🧀 Leverage touch:
The way a package feels matters. A unique texture or material can create a sensory experience
🧀 Elevate the experience:
A tactile package signals a premium product. It tells a story before the consumer even sees what's inside
Don't just compete on the shelf
Disrupt it
What do you think?
Our brains are built for shortcuts
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With information overload, can an image build trust in a split second?
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