The brand behind the famous snot sucker every new parent owns and teamed up for a collab
Stopped by their pop-up in dumbo to check it out!
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It was perfectly timed for National Breastfeeding Awareness Month
and generated surprising buzz considering the long line waiting for their scoop!
Not just for new moms, but a mix of all demographics
Love that they're using a viral product to promote a topic that deserves more discussion
(still traumatized by mastitis and that was like...7 years ago!!)
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Key takeaways for your own brand strategy:
🩷 Be timely
Connect your product to relevant cultural/life moments
🩷 Create an experience
Give people something to talk about!
🩷 Be bold
Don't be afraid to be a little unconventional
P.S.
No, it's not made with real breast milk
Yes, the ice cream was DELICIOUS!
What do you think about this collab?!
Gimmick or smart?
Breastfeeding is hard…but can it also be delicious?
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