We've all been there. "Can you pick up more (insert product) while you’re out"
It's (X color) and shaped like (X shape)
Why do we describe products this way?
Because our brains process shapes and colors long before text
When scanning a shelf, it’s hard to look for a brand name
It’s a lot easier to search by shape and color
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When scanning a crowded shelf,
Our brain is looking for visual cues- it's neuromarketing at play
🧠 Shapes first
Our brains are hardwired to recognize shapes
Beyond recognition, it’s what the shape tells us subconsciously-
Way before we even consciously think about the product's name or benefits
ie the animal shaped bottles of Raw Sugar Kids communicate fun and kid friendly
Laura Polko tells me sleek and sophisticated
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🧠 Colors second
Colors trigger emotional responses and act as memory shortcuts
They can signal brand, flavor, and even value tier
🧠 Words Last
Only after these fundamental visual cues are processed
do our brains start to read and understand words
The hard truth is: text requires a lot more brain power and
if the initial visual impression isn't strong enough to grab attention,
those carefully crafted words might never get read
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On a shelf full of choices, your product's form factor and color aren't just pretty packaging
They're the fastest, most impactful way to connect with consumers
By building intuitive recall, signaling category and evoking emotion-
all before a single word is read
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The silent language of shapes and colors drives recognition,
which translates directly to reduced cognitive load for consumers
and higher shelf velocity in return
What do you think?
