Remember when the non-alcoholic bev section was just a few sad bottles of sparkling cider?
Those days are OVER
Walked into a Mr. Mango the other day and was pleasantly surprised by their selection!
Very interesting to witness what I thought would be just a trend,
turn into the birth of a completely new category
sophisticated, delicious, and thoughtfully crafted!
---
If you know me, then you know I don't drink alcohol at all
My body just can't process it and it's always been an awkward explanation of WHY at social events
It's so nice to have non-alc options now that feel elevated and inclusive!
---
Visually, there's some patterns I'm noticing in the non-alc beverage space
Emphasis on natural & wellness:
Earthy tones, muted greens, and botanical illustrations. Think clean lines, minimalist typography, and imagery evoking nature
Premiumization & craft:
Forget the stigma of "missing out." NA brands are going all-in on premium aesthetics. Intricate label designs, metallic accents and embossing
Functional & adaptogenic callouts:
Benefit language like "stress-reducing," "mood-boosting," and "energy enhancing"
---
The non-alcoholic category is really interesting because
It's not just about what's missing (alcohol), but what's gained –
flavor, experience, and a conscious lifestyle
Excited to see how design continues to shape this category and drive its growth!
...And that I don't have to awkwardly sip a soda when I am out anymore!!
What's your fave go to drink?
