Logos that change colors- a branding conundrum?

Color plays an important role in brand and packaging design

Color can create a strong brand identity and enhance memory recall

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Owning a color: A branding advantage

When a brand consistently uses a color, it becomes synonymous with the brand itself

Think Tiffany Blue or Coca-Cola Red

Consistent color helps:

✅ Brand Recognition
helps consumers quickly identify your brand

✅ Emotional Impact
evoke emotions or drive appetite

✅ Brand Personality
reinforce your brand's personality & values

A color becomes an distinctive asset over time

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Breaking the rules: Multicolor branding

While owning a color can be a powerful strategy-

there are brands that have embraced a multicolor approach

Pros of multicolor branding:

✅ Increased visibility
Multicolor packaging can grab attention and stand out

✅ More fun
More colors- embrace the maximalist personality!

✅ Target audience appeal
Can land more demographics through color preferences

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There are watchouts though:

⚠ Inconsistency
Can be challenging to maintain a cohesive brand identity- too many colors can create visual chaos

⚠ Reduced memorability
Not as instantly recognizable as a single-color brand

The psychology of color has strategic implications for your brand

The best color strategy depends on the goals, target audience, and personality

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Which color strategy are you going with?

Which do you think works best- consistent or multi-color branding?