Breastfeeding is hard…but can it also be delicious?

The brand behind the famous snot sucker every new parent owns and teamed up for a collab

Stopped by their pop-up in dumbo to check it out!

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It was perfectly timed for National Breastfeeding Awareness Month

and generated surprising buzz considering the long line waiting for their scoop!

Not just for new moms, but a mix of all demographics

Love that they're using a viral product to promote a topic that deserves more discussion

(still traumatized by mastitis and that was like...7 years ago!!)

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Key takeaways for your own brand strategy:

🩷 Be timely
Connect your product to relevant cultural/life moments

🩷 Create an experience
Give people something to talk about!

🩷 Be bold
Don't be afraid to be a little unconventional

P.S.
No, it's not made with real breast milk
Yes, the ice cream was DELICIOUS!


What do you think about this collab?!

Gimmick or smart?